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The NALA has indeed performed as promised. I have been a member for two years.
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I am a Realtor and I use NALA mainly as a branding mechanism. The fact that I am now in my second year with this company is an endorsement. In the past, most media marketing we bought was print based and even some broadcast on local radio, but by and large any small business that is not prominent online is missing out on a the segment of the consumer/customer who is. And that would be EVERYONE! We have had results from the banner advertising and we are showing up on top, online with the various search engine directories. This is effectively what has replaced the phone book. After 22 years, I have canceled my yellow page ads and intend on continuing my affiliation with NALA. I would recommend them any business owner who needs a leg up on the competition, specifically online.
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